Jadu Heart are Diva-Sachy Jeffrey and Alex Headford, from London and Huddersfield respectively. Following in the footsteps of cult boy/girl bands before them such as Pixies, My Bloody Valentine and Belle and Sebastian, they have grown outside of the music industry slowly building their own world & an army of die-hard fans largely under the radar. Despite recent success with coverage at Fader, The Times, Dazed, The Independent, Crack and multiple A-list records at BBC 6Music (plus a Maida Vale session for BBC Radio 1) it is still surprising to most that they have 300 million streams with 250,000 streams added a day. Not many UK guitar bands can compare with that level of streaming success and really none on an unknown indie label such as VLF Records.

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