Sam achieved instant cult hero status when Late Of The Pier broke big, the band shining a light on his wandering talents. Bruised by hard touring and the record business, he began to retreat, embracing a nomadic working style oblivious to space and time. Inji dropped in 2015, establishing his off-kilter pop sound as a force to behold. Soft Hair, his 2016 project with Connan Mockasin, was slinkier and more demure, now, GENE locks into an altogether different groove.

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